Privacy Policy

Last updated: October 10, 2026

This policy explains what personal data Shop-Window Popcorn collects, why, and what you can do about it. The site and the product are run by Solvant, LLC, United States (“we”, “us”), who is the data controller. Contact: hello@theebookcircle.com.

What we collect

When you buy: your name, email address, country and order details. Card details are entered on the secure checkout of Link (by Stripe), our online reseller and merchant of record; we never see or store your full card number. Link processes your payment and order details under its own privacy policy.
When you email us: your email address and whatever you choose to write.
When you visit the site: technical data such as your IP address, browser, device and the pages you view, collected through cookies and similar technologies (see below).

We do not knowingly collect data from children. The product is for adults.

Why we use it

To process your payment and deliver your download (performance of a contract).
To send you the delivery email, a follow-up email asking how your first batch went, and answers to your questions (performance of a contract and our legitimate interest in supporting customers).
To process refunds, keep accounting records and meet our legal obligations (legal obligation).
To measure and improve our advertising, and to show ads to people likely to be interested (consent, where required by law).

If you reply to our follow-up email with feedback, we will only share it publicly (first name and country only) if you clearly give us permission.

Cookies, the Meta Pixel and Microsoft Clarity

We use the Meta Pixel, a tool from Meta Platforms, Inc. (Facebook and Instagram), to understand which ads lead to visits and purchases. It records events such as page views, starting checkout and completed purchases, and links them to your browser or your Meta account. Meta may use this data according to its own Data Policy. You can control ad personalisation in your Facebook ad preferences and block cookies in your browser settings.

We also use Microsoft Clarity, a tool from Microsoft Corporation, to understand how visitors use our pages (clicks, scrolling and session replays with form fields masked) so we can improve them. Clarity uses cookies and processes this data under the Microsoft Privacy Statement. You can block it by blocking cookies in your browser settings.

Who we share it with

Only with the service providers that help us run the shop, and only for that purpose:

Stripe and Link (payments, sales tax and VAT, fraud prevention and order support, as our reseller and merchant of record);
our email and file-delivery providers (to send your download and our emails);
Meta Platforms (advertising measurement, as described above);
Microsoft (site analytics with Clarity, as described above);
our website hosting provider.

We never sell your personal data. Some of these providers are in the United States. Where data leaves the UK or the EU, it is protected by the safeguards those providers use, such as standard contractual clauses or the UK–US data bridge.

How long we keep it

Order and accounting records: as long as tax law requires (usually 6 years in the UK). Emails and feedback: up to 3 years after your last contact, unless you ask us to delete them sooner.

Your rights

You can ask us to access, correct, delete or export your data, to object to or restrict how we use it, and to withdraw consent at any time. Just email hello@theebookcircle.com. If you are in the UK, you can also complain to the Information Commissioner’s Office (ico.org.uk). If you are a California resident, you have the right to know, delete and correct your personal information, and we do not sell or share it for cross-context behavioural advertising except through the Meta Pixel described above, which you can opt out of by blocking cookies or emailing us.

Changes

If we change this policy, we will update the date at the top of this page.